Custom AI agents for Belgian SMEs
A custom AI agent holds conversations and completes tasks inside your own systems, for SMEs that get more enquiries than they can follow up. At a law firm, 42% of 467 old leads booked a call through our Phoenix Agent. We build, connect and monitor the agent, you decide what it is allowed to do.
In short
- What
- A custom AI agent that follows up leads, answers questions or books meetings, connected to your CRM, inbox or ERP.
- Price
- From €1,500 per project. The Phoenix Agent for lead reactivation has no setup fee: you pay on results.
- Timeline
- Live in about 4 weeks: analysis in week 1, build in weeks 2 and 3, launch and training in week 4.
- Result
- Phoenix Agent: 70% of 467 leads replied, 48% qualified and 42% booked a call.
01 · What we automate
What an AI agent takes off your hands
An agent works with your data, in your tools and by rules we set together. Six uses we build today:
- 01
Lead reactivation by SMS
The Phoenix Agent contacts old leads, checks their interest and only shares a booking link after explicit consent.
- 02
Website assistant connected to your systems
An assistant on your website that answers with data from your ERP or CRM, as at Winsol Brebo, and files every enquiry in the right record.
- 03
Triage of incoming email
The agent reads enquiries, recognises the type of question and routes it to the right colleague. Only the owner of a file gets the notification.
- 04
First-line customer service
Routine questions about lead times, invoices or opening hours get an instant answer, with escalation to your team as soon as it gets complex.
- 05
Qualification and booking
New leads get a personal reply straight away, answer a few qualifying questions and book a slot in your calendar themselves.
- 06
Multilingual conversations
One agent that speaks Dutch, French and English, so customers from Flanders, Brussels and Wallonia are helped in their own language.
02 · Process
How we build your AI agent
- Week 1
Analysis
We define which conversations and tasks the agent takes over, which data it may use and where a person has to decide.
- Weeks 2-3
Build and training
We write the instructions, connect the language model to your CRM, inbox or ERP and test with real examples from your business.
- Week 4
Launch
The agent goes live, first with a limited group. Your team gets training and documentation in your language.
- Then
Monitoring
We follow every conversation 24/7 with alerts, adjust where needed and respond within the hour to critical incidents.
03 · Case · Phoenix Agent
467 old leads, 42% booked calls
A law firm specialised in compensation claims gave 467 old leads to the Phoenix Agent. The agent held natural SMS conversations, first confirmed identity and interest, and only then shared a booking link.
At a debt relief company, 319 leads that had stopped responding produced 120 replies and 75 appointments. For Winsol Brebo, we are also building a website assistant that talks directly to their ERP.
- 70% replied to the SMS
- 48% qualified
- 42% booked a call
- 75 appointments from 319 leads at a debt relief company
04 · Technology
The technology behind our agents
We choose the language model per task (OpenAI or Claude) and run the logic in n8n or in our own code. Data stays in your own systems and is processed in line with the GDPR.
- OpenAI
- Claude
- n8n
- Supabase
- WhatsApp Business
- GoHighLevel
- HubSpot
- Pipedrive
- Laravel
05 · Pricing
What does an AI agent cost?
From €1,500 per project
A custom AI agent starts from €1,500 per project. The price depends on the number of channels, integrations and languages. The Phoenix Agent works differently: no setup fee, you pay on results.
Always included
- GDPR-compliant setup
- 90-day money-back guarantee
- Pause or cancel anytime
- Documentation in your language
06 · Frequently asked questions
Questions about AI agents
What Belgian SMEs ask us most before they launch an agent.
Rather talk it through?
Call Quinten or book a free 30-minute strategy call.
A classic chatbot follows a fixed script with buttons. An AI agent understands free text, looks up information in your systems and takes actions, such as creating a record or booking a meeting. More in AI agents versus SaaS tools.
A custom agent starts from €1,500 per project. More channels, languages or integrations raise the price. For lead reactivation with the Phoenix Agent you pay no setup fee, only on results. See also our article on costs and ROI.
Yes, when it is set up correctly. We only process the data that is needed, define what the agent may store, and your customer data remains the property of your company. Every project includes a GDPR-compliant setup.
Yes. Models such as OpenAI and Claude write fluent Dutch, French and English. We configure the agent to reply in the customer's language, which often makes the difference in Belgium.
We limit what the agent may say and do, and leave sensitive decisions to a person. Every conversation is logged and monitored 24/7. For critical incidents we respond within the hour.
With most CRMs and tools that have an API, such as HubSpot, Salesforce, Pipedrive, GoHighLevel and Odoo, and with a custom ERP. At Winsol Brebo, the website assistant talks directly to the ERP we are building for them. See also custom software.
The Phoenix Agent texts old leads, confirms who they are and whether they are still interested, and only shares a booking link with their consent. Read about the ROI of lead reactivation or explore the Phoenix Agent.
Other services
Combine with our other services
Most clients start with one service and expand once the first automation is running.
- Services 02
Sales automation
Follow-up of leads, quotes and customers that never gets forgotten again. Explore - Services 03
Lead generation
B2B outreach via LinkedIn and email that opens new conversations every week. Explore - Services 04
Workflow automation
Connections between CRM, inbox, accounting and Peppol, so data flows by itself. Explore - Services 05
Custom software
An ERP, portal or internal tool built around the way your team works. Explore
Which task will you hand to an AI agent first?
Book a free 30-minute strategy call. We look at which conversations and tasks an agent can take over and what that is worth.
- No obligations
- 30 minutes
- Instant ROI estimate