One system for the whole operation, from enquiry to installation
Winsol Brebo installs windows, doors, roller shutters and sun protection from three Belgian branches. Together we are building a custom ERP that connects every step of the customer journey.
- Client
- Winsol Brebo
- Sector
- Construction and renovation
- What we do
- Custom ERP, integrations, social media, lead reactivation
- Branches
- Dilbeek, Sint-Pieters-Leeuw, Aartselaar
What is in place today
- 63
- Conversions since the rebuild
- €46.24
- Cost per conversion
- 9 instead of 39
- Active campaigns
- €3,000 to €1,500
- Monthly ad budget
In the first two weeks 29 of the 39 ad campaigns were paused and conversion tracking was cleaned up so only real enquiries count. Since then the counter shows 63 conversions at €46.24 per conversion, on €2,930 of ad budget, with 9 active campaigns instead of 39. The ERP is being built and tested module by module.
01
The challenge
Hundreds of emails a day, quotes that often change, planning across three branches and installers who need information on the road. Everything was spread across separate tools.
Off-the-shelf software did not fit the way the team works today.
02
What we are building
- 01
Sales flow and communication
Enquiries come in by email and forms, are triaged with AI and land with the right owner. Only the owner of a file gets the notifications.
- 02
Quote and order
A quote calculator with the company’s real pricing logic, and an order confirmation generated automatically from the quote.
- 03
Planning and execution
One planning for three branches, work orders for installers and clear rules on what subcontractors may invoice.
- 04
Integrations
Invoicing and Peppol through Billit, telephony through Telavox, the inbox through Gmail and messages through WhatsApp Business.
- 05
Growth around the system
We also manage social media in Dutch and French, and the Phoenix Agent reactivates old leads by SMS.
03
How it runs
From the first enquiry to the finished installation, everything lives in one file per customer. Sales, administration and installers work in the same system, and the customer follows their own quote, invoices and installation date through a portal.
Technology
- Custom ERP
- AI triage
- Billit
- Telavox
- WhatsApp Business
04
What it delivers
- One source of truth for three branches instead of separate lists and inboxes.
- Fewer notifications and more focus, because every file has a clear owner.
- A foundation that goes live in phases, module by module, so the team can keep up.
Frequently asked questions about this case
Winsol Brebo's pricing logic is specific: five pricing patterns for installation, tiers across all quote lines and purchase rates per piece for subcontractors.
All mail lands in one inbox, and only the owner of a file gets the notifications.
Invoicing and payment status through Peppol (Billit), telephony that looks up the customer file on an incoming call, and email attached to the file in both directions.
No. Every module is built and tested before the next one starts.
A system like this for your business?
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