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Service · Sales automation

Sales automation for Belgian SMEs

Sales automation follows up leads, quotes and customers automatically in your CRM, for SMEs losing revenue to slow follow-up. At UNDO, the activation flows reach open rates of 58 to 67%. Your salespeople spend their time on conversations while the follow-up runs by itself.

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In short

What
Automatic follow-up flows for leads, quotes, abandoned orders and existing customers, connected to your CRM.
Price
From €1,500 per project, depending on the number of flows, languages and integrations.
Timeline
First flows live in about 4 weeks, followed by 24/7 monitoring and fine-tuning.
Result
UNDO: open rates of 58 to 67% and click rates of 15 to 16% on the activation flows, where there was no automated follow-up before.

01 · What we automate

What we automate in your sales process

We start where revenue leaks away today: leads left waiting, quotes without follow-up and customers who drop off.

  1. 01

    Follow-up of new leads

    Every enquiry gets a personal reply straight away and a follow-up sequence, until the lead responds or books a meeting.

  2. 02

    Quote follow-up

    A quote sent without a reply automatically triggers a reminder at the right moment, with an alert to the salesperson in charge.

  3. 03

    Abandoned orders

    Anyone who does not complete an online order gets a flow that brings the purchase back, with a separate branch per language.

  4. 04

    Activation and onboarding

    New customers who have not yet used or activated a product get a nudge at the right time. The flow stops as soon as it works.

  5. 05

    CRM and pipeline

    Deals move forward automatically based on triggers and get a score and the right tags, so sales knows who to call first.

  6. 06

    Sales reporting

    A dashboard in Looker Studio or your CRM that updates itself every day: open rates, conversions and where deals get stuck.

02 · Process

How we automate your sales follow-up

  1. Week 1

    Analysis of your sales process

    We map where leads and customers drop off, what data sits in your CRM and which flow brings in revenue fastest.

  2. Weeks 2-3

    Building the flows

    We write the messages in your tone, build the flows in your CRM or in GoHighLevel and test every branch, including per language.

  3. Week 4

    Launch and training

    The flows go live and your team learns to read and adjust tags, segments and reports themselves.

  4. Then

    Measure and adjust

    We track opens, clicks and conversions, adjust timing and copy, and monitor everything 24/7.

03 · Case · UNDO

From zero automated follow-up to flows in three languages

UNDO is a Belgian mobile operator offering carbon neutral subscriptions. Before we started, no customer was followed up automatically after an interrupted order or a SIM card that was never activated.

We built non-activation flows for eSIM and physical SIM and an abandoned cart flow, with a dashboard in Google Analytics and Looker Studio. Based on current figures, UNDO expects 444 activations a year from these flows, an estimated customer value of €79,920 (at €15 a month over 12 months).

Read the full UNDO case
  • 58 to 67% open rate on the activation flows
  • 15 to 16% click rate on the activation flows
  • 151 contacts in the cart flow in the first weeks
  • €79,920 estimated value per year (444 activations)

04 · Technology

Tools we use to automate your sales

We build in the CRM you already use. If you do not have one yet, we advise one that fits your team and budget.

  • GoHighLevel
  • HubSpot
  • Salesforce
  • Pipedrive
  • Odoo
  • n8n
  • Make
  • Instantly
  • Google Analytics
  • Looker Studio

05 · Pricing

What does sales automation cost?

From €1,500 per project

A first set of follow-up flows starts from €1,500 per project. More flows, languages or integrations mean more build work. If you want ongoing optimisation and expansion, we work as your strategic partner in a tailored monthly partnership.

Always included

  • GDPR-compliant setup
  • 90-day money-back guarantee
  • Pause or cancel anytime
  • Documentation in your language
See all pricing

06 · Frequently asked questions

Questions about sales automation

What Belgian SMEs want to know before they automate their follow-up.

Quinten Decleyn

Rather talk it through?

Call Quinten or book a free 30-minute strategy call.

+32 489 59 76 25 Book a free strategy call ↗

Sales automation is the automatic handling of recurring sales steps: following up leads, reminding about quotes, moving deals through the CRM and reporting. Your salespeople keep the conversations, the system does the follow-up. Also read how pipeline automation works.

None in particular. We build in HubSpot, Salesforce, Pipedrive, GoHighLevel or Odoo. If you still work with Excel and an inbox, we help you choose and migrate your data.

Not when they are well written and well timed. We write in your tone, use the details the customer gave and stop the flow as soon as someone replies or converts. At UNDO, 58 to 67% of recipients open the activation emails.

Yes. For UNDO, every flow has a separate branch per language. The customer's language determines which messages they receive.

Yes. A quote can start from the details of the sales call or from a calculator with your own pricing rules. More in proposal automation or under custom software.

The first flows usually run after 4 weeks. At UNDO, the abandoned cart flow showed in the figures within its first weeks: 151 contacts enrolled, a 50% open rate and a 5% click rate.

No. Sales automation follows up leads you already have. Lead generation brings in new ones via LinkedIn and email. Many clients combine both.

Other services

Combine with our other services

Most clients start with one service and expand once the first automation is running.

Where does your sales process leak today?

In a free 30-minute strategy call, we find the follow-up step that brings in revenue fastest.

Book a free strategy call
  • No obligations
  • 30 minutes
  • Instant ROI estimate