Follow-up in three languages and a B2B engine for a sustainable telecom brand
UNDO is a Belgian mobile operator with a clear sustainability story: Carbon Neutral Mobile. We make sure no customer or prospect gets lost along the way.
- Client
- UNDO
- Sector
- Telecom, B2C and B2B
- What we do
- Follow-up flows, B2B outreach, data automation
- Languages
- Dutch, French, English
The results
- 58 to 67%
- Activation flow open rate
- 15 to 16%
- Activation flow click rate
- 151
- Contacts in the cart flow, first weeks
- €79,920
- Expected customer value per year
Before the project there was no automated follow-up at all. With full automation UNDO expects 444 activations a year. At an average subscription of €15 a month and a customer lifetime of 12 months, that is an estimated customer value of €79,920.
01
The challenge
Abandoned online orders and SIM cards or eSIMs that are never activated cost revenue every month. Following up manually in three languages is not realistic.
UNDO also wanted to reach the business market, with a message that lands differently in every sector.
02
What we built
- 01
Recovering abandoned carts
An automated flow in GoHighLevel follows up every interrupted order, with a separate branch per language.
- 02
SIM and eSIM activation
Customers who do not activate after purchase get a nudge at the right moment. The timing was tuned on real customer feedback.
- 03
Stopping when it works
As soon as a customer converts, the follow-up stops automatically. No unnecessary emails, no annoyance.
- 04
B2B outreach per sector
Six audiences, from construction to logistics and consultancy, each with its own message. Prospecting through Apollo, sequences in Instantly.
- 05
Data without manual work
n8n processes lists and webhooks between the systems, so nobody has to convert or copy files anymore.
03
How it runs
Prospects and customers come in, get enriched and segmented, receive personal follow-up in their own language and land in the CRM with the right tags. Sales only sees the people who show real interest.
Technology
- GoHighLevel
- Apollo
- Instantly
- n8n
04
What it delivers
- Every interrupted order and every inactive SIM is followed up automatically, day and night.
- One system in three languages instead of three separate processes.
- Sector-specific B2B campaigns, measured and adjusted per audience.
Frequently asked questions about this case
A series of personalised emails for customers who ordered a SIM or eSIM but never activated it. Each flow follows the activation process of eSIM or pSIM and starts when a nudge is most likely to work.
As soon as a customer converts, they get a tag in the CRM and the follow-up stops automatically.
Yes. Every flow has its own branch in Dutch, French and English.
Custom automation starts from €1,500 per project. After a free process audit you receive a quote with the expected payback period.
A system like this for your business?
Book a free strategy call. Together we look at which processes you can automate and what that delivers.