International B2B outreach for a Belgian manufacturer
Betinoc makes patented impact skirting and wall protection in concrete and stainless steel for hygiene-critical environments such as food and pharma. We connect them with the right people, worldwide.
- Client
- Betinoc
- Sector
- Manufacturing, food and pharma
- What we do
- LinkedIn and email outreach, weekly reporting
- Market
- International
The results
- 1,601
- Relevant leads found
- 142
- Personal replies on LinkedIn
- 11
- Hard opportunities
- 84 to 91%
- Connection requests accepted
In twenty-two weeks the engine found 1,601 relevant leads and contacted 799 people. That produced 157 replies, of which 142 personal replies on LinkedIn: on average more than one conversation a day, in a market where Betinoc had no channel before. 93 replies were positive or substantive, 21 leads shared their email spontaneously and 11 came in as hard opportunities.
01
The challenge
A technical product with two very different buyers: installers looking for more revenue per project, and production companies that want to pass their hygiene audits without remarks.
Classic cold email alone was not enough to really reach those audiences.
02
What we built
- 01
Two campaign tracks
Installers get the revenue argument, food and pharma companies the audit story. Each track with its own lists and copy.
- 02
LinkedIn and email in one campaign
LinkedIn agents active 24/7, combined with email, so every prospect goes through the channel where they respond fastest.
- 03
Human control on every reply
Replies to interested leads are prepared and only sent after approval. Fast, but never impersonal.
- 04
Weekly report
Every week a clear report in Betinoc’s house style: who responded, which conversations are warm and what we adjust.
03
How it runs
Lead lists per sector and country are built, the agents reach out via LinkedIn and email, replies come together in one inbox and warm conversations go straight to the Betinoc sales team.
Technology
- LinkedIn agents
- Cold email
- Apollo
- Weekly report
04
What it delivers
- A steady flow of conversations with installers and end customers in several countries.
- Insight per channel and per audience, every week.
- A sales team that only spends time on prospects who already show interest.
Frequently asked questions about this case
Search agents keep filling it based on signals: similarity to existing customers, recent activity around the topics, a job change or recent funding. Every list has a quality threshold (0.80 for installers, 0.85 for end customers).
Everything runs from Betinoc's own profile: connection request, messages and email steps. The conversations and data stay with the client.
What went out, what came back, which conversations are warm, what is stuck and what is waiting on the client, including what went wrong. A document with the next step, not a dashboard to interpret.
Some replies came from countries Betinoc cannot deliver to. The campaigns were reduced to 41 approved countries in 6 regions: less volume, higher quality.
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